Privacy Policy

• 1. What personal information do we collect?

  1. What personal information do we collect?

  Information You Provide to Us

  You may provide the following information to us in our stores and online:

  • Personal and contact information, such as name, date of birth, email address, mobile/landline telephone number, home address, age, gender, and income ranges
  • IKEA FAMILY or IKEA Business Network card number·        Employment and company contact information or IKEA Business Network accounts
  • Payment information, such as credit card information and billing address
  • Purchasing and other transaction activity, product preferences, reasons for purchasing a product, family, and lifestyle
  • Information you post: If you comment or otherwise provide information in a public space on one of our websites, we collect a record of it and any personal information included in the comment. For example, this may include posting a review of a product
  • Information you provide through social media
  • Photographs, images, designs, or measurements of your home or workspace when you use our IKEA Design page or app, IKEA Open Home, or our planning tools
  • Other information you give us when you contact our customer services team, when you engage with our social media platform (for example by tagging us in a post on Instagram), when you sign up for IKEA FAMILY membership, when you create a gift registry, when you participate in IKEA Open Home, or when you otherwise interact with usSome of our stores have supervised children’s play areas (“Småland”) which can be used while you shop. In order to use these areas, you will be asked to provide information including the child’s name and age, the parent’s or guardian’s name, address, telephone number and signature, and any necessary health information. The Småland Privacy Policy can be viewed here.

   

  Information Collected Through Automated Means

  We may use automated technology such as cookies, pixels, web beacons, and other tracking software to collect personal information from your computer system or mobile device. We may collect the following information:

  • Internet Protocol (IP) address or other device identifier
  • Browser type and version
  • Browsing information, such as pages you view and the links you click, how you interact with the emails we send you, and whether you access our website via a social media site
  • Time zone setting
  • Browser plug-in types and versions
  • Operating system and platform
  • Other portable device information
  • With your permission, we may also collect your precise location data. We may also collect the time spent visiting, usage patterns, and the domain name of the website from which you linked to our websites.* You may stop the collection of precise location information at any time. For more information, review Section 9
  • When you use our free in-store WiFi for your mobile device in an IKEA store, we collect your Media Access Control (MAC) address and location data.* If you do not want us to do this, please turn off the WiFi capability within your mobile device settings.
  • Store occupancy using computer vision technology

  *We use this information on an anonymous basis and do not use it to identify any particular user. We do not link this data to any other data that we hold about you.

  We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.

  Information Collected From Third Parties

  Third parties may also provide us with information about you, such as identity verification services, data analytics providers, and mailing list providers.

   

2. When do we collect your personal information?

You share personal information with us in various ways. For example, we receive personal information when you:

• Purchase products and services from us in-store, online, or over the phone
• Make a return or exchange, or participate in a recall buyback (including, but not limited to Direktköp)
• Access our websites or use any of our mobile apps. (To find out more about the use of cookies and how you can manage them, please read our Cookie Policy or visit the Privacy Preference Center
• Use our in-store WiFi services or have your WiFi switched on in-store
• Create an online account
• Join our IKEA FAMILY or IKEA Business Network loyalty program
• Participate in IKEA Open Home
• Set up a gift registry
• Participate in surveys, focus groups, competitions, promotions, or certain discounts/coupons
• Contact our customer services team in-store, online, or over the phone
• Provide us your contact information so we can respond to your questions or concerns submitted through the in-store “Help Us to Improve” function
• Submit an application for employment
• Interact with us on social media (by mentioning/tagging us or by contacting us directly)
• Interact with our websites, such as when you visit our websites on a device, enable location-based features, or click on sponsored links or third-party advertisements on our websites or on other websites and online services
• Interact with emails we send you
• Fill out a product registration form
• Request a catalog or subscribe to our email list
• Visit stores: IKEA uses cameras in and around its stores for security and operational purposes. We may also retain an image of your likeness if you provide your picture to us
• Use our supervised children’s play area (“Småland”)
• Apply for an IKEA Visa® Credit Card
• Sign up for mobile notifications regarding updates at your local IKEA store

3. How do we use your personal information?

We use your personal information for business purposes: to make our products and services available to you; to personalize your shopping experience; to improve our services and operations, including to improve, train, and develop our AI/ML models and algorithms; and for security and legal reasons.

Some examples of how we use your personal information include:

• Processing and fulfilling orders online or in-stores, including by facilitating the delivery of product orders and providing relevant customer service, including processing your returns
• Communicating with you regarding purchases
• Providing you with services you request
• Responding to your questions and comments
• Measuring your customer satisfaction
• Enabling the safe and secure use of our supervised children’s play area while you shop in certain stores (Småland)
• Providing you with marketing material via SMS, mail, and email (with your consent where required by law). No mobile information will be shared with or sold to third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with or sold to any third parties for their marketing or promotional purposes.
• Analyzing shopping trends through account activity and purchase history to provide you a personalized browsing experience
• Sending IKEA FAMILY members special promotions based on store spend or customer birthday, including marketing and promotional materials for co-branded credit card offers and other financing options
• Sending IKEA Business Network members special promotions, surveys, and offers
• Allowing you to create a profile on our websites which enables you to purchase IKEA products and services online without having to fill in your personal information every time you shop online with us
• Administering the IKEA Open Home program, including setting up and planning home visits, contacting and interviewing participants to better understand their design and budget goals, and conducting internal research and development to better understand and compare the findings and insights from home visits based on age span, income span, and other relevant information
• Ensuring that our websites are presented in the most effective and relevant manner for you and your device, including setting default options for you such as language and store location
• Showing you targeted ads on third-party websites and advertising platforms such as Facebook
• Conducting checks for fraud or other illegal activity
• Protecting our rights or property (or those of others)
• Fulfilling our legal and compliance-related obligations (such as if we receive a legitimate request from a law enforcement agency)

4. With whom do we disclose your personal information?

In order for us to provide our products and services to you, we share some of your personal information with trusted third-party service providers, with other members of the IKEA-brand corporate family, or with public authorities. For example:

• We use third-party service providers to help with delivery, product assembly and installation, waste removal, processing payments, marketing, research, and other services. Your personal information may be stored and processed by our vendors and service providers in the United States or other locations where the service providers or IKEA have facilities.
• We may disclose your financial information including your credit, debit card, or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently
• When you create a gift registry, we may publicly share the information that you provide, including your personal information and event details so that your guests can find your registry information.
• We may disclose your personal information to our insurers where we believe that it is required by law or contract
• We use pixels and cookies in our work with customer database hosting providers, marketing agencies, and advertising partners to place relevant content and advertisements for you on our own websites and apps, as well as other websites, online media channels, and apps (see Cookie Policy and the Consumer Privacy Request Portal, or click on the “Your Privacy Choices” link in the footer of this page).
• We may disclose information with other members of the IKEA-brand corporate family to facilitate operations and business·        We may disclose information with our product suppliers to ensure product quality and safety
• We may disclose your information to data brokers and other third parties for marketing purposes, including for co-branded credit card offers and other financing options.
• We may disclose your personal information with law enforcement agencies or public authorities in order to prevent or detect crime or fraudulent activities, as well as in order to fulfill any legal or regulatory obligations
• We may disclose your personal information to comply with court orders and to exercise and/or defend our legal rights
• We may disclose your personal information in the event we sell or transfer all or a portion of our business or assets
• We may disclose your personal information with your consent, such as in connection with the IKEA Open Home program, or as otherwise permitted or required by law

5.  How do we deliver customized advertising and use analytics?

We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile applications. These entities may use cookies, pixels, web beacons, SDKs, device identifiers, and other tracking technologies to collect information about your use of our Services and other websites and mobile apps, such as your IP address, web browser and mobile network information, pages viewed, time spent on pages or in mobile apps, or links clicked. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile applications and to analyze and track data, determine the popularity of certain content, and better understand your activity.

In addition, some of our advertising partners also enable us to translate your email address or other information into an identifier that cannot be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain applicable privacy laws. To learn more about the choices available to you with respect to these practices, see Cookie Policy and the Consumer Privacy Request Portal, or click on the “Your Privacy Choices” link in the footer of this page.

You can also learn more about interest-based ads or how to opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices. Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.